Voices -Blog
How to use behavioural science in public health campaigns so you are not accidentally a nanny-state communicator!
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Public health campaigns have been labelled as nanny-state for as long as I can remember. Which is a long time ( I've been delivering campaigns over 15 years!) Whether it is smoking, winter pressures, alcohol, diet - what ever the subject - the criticism will flow.
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My work email about flu jabs wa...
Best behavioural science books
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The best behavioural science books (asĀ recommended byĀ lovely people)
So many books. So little time!
That feels like a Winnie the Pooh quote, Iā€™m not sure where I first heard it but it perfectly captures that feeling you can have when learning a new subject and working in the day job. The reading l...