Voices -Blog
How to use behavioural science in public health campaigns so you are not accidentally a nanny-state communicator!
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Public health campaigns have been labelled as nanny-state for as long as I can remember. Which is a long time ( I've been delivering campaigns over 15 years!) Whether it is smoking, winter pressures, alcohol, diet - what ever the subject - the criticism will flow.
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My work email about flu jabs wa...
3 ways behavioural science can help ease NHS pressures
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The sun is shining but itās winter already in the NHS.
The traditional seasonal pressures faced by the NHS are now all year around.
This isnāt news but itās worsening.
This quote from Siva Anandaciva, Chief Analyst at The Kingās Fund captures the depth of the pressures:
Ā āLong waits for emerge...