Case Studies & Blog
The Elephant and the Rider: Why Emotions Drive Behaviour Change More Than Logic
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Have You Heard the One About the Elephant? 🐘
Ever tried steering an elephant with a tiny rider on its back?
That is what behaviour change really looks like. To make change stick, you need to guide both the Rider, our logical side, and the Elephant, our emotional side.
The Analogy
Psychologist ...