Have You Heard the One About the Elephant? 🐘

Ever tried steering an elephant with a tiny rider on its back?
That is what behaviour change really looks like. To make change stick, you need to guide both the Rider, our logical side, and the Elephant, our emotional side.

The Analogy

Psychologi...

This year the date for No Smoking Day is Wednesday March 13th.

Last week we ran the Behaviour Change Market masterclass on effective smokefree messaging with Professor Robert West, Emeritus Professor of Health Psychology, UCL, & co-author COM-B & Behaviour Change Wheel and Samantha Neville, campaig...

"We care - we do this work because we want to help people." 

This sentiment was echoed in every session at #commscampscotland. This packed unconference brought together comms pros committed to making a real difference while navigating significant work challenges. 

Here are my three insights wi...