The Team
About Ruth Dale
Ruth Dale is CEO and Behavioural Insights Lead at Hidden Voices Heard and founder of the Behaviour Change Marketing Bootcamp. She also hosts the popular BrainFuel Podcast and writes the BrainFuel Newsletter, bringing behavioural science to health leaders and communicators worldwide.
With over 15 yearsā€™ experience applying behavioural science to marketing and communications, Ruth has tackled some of societyā€™s biggest health challenges ā€” including vaccination, smoking, obesity, physical activity, and mental health. Her award-winning work includes national recognition for antimicrobial resistance, skin cancer prevention, and reducing demand in A&E, culminating in the prestigious HSJ Award for Social Marketing.
Ruth has held senior roles across the NHS, Public Health England, and local government, with deep expertise in commissioning, strategy, and campaign delivery. She is passionate about translating behavioural science into practical tools for decision-makers.
She is also the Programme Lead for the Health Insights Incubator, a four-week intensive designed to equip senior leaders with the skills, evidence, and confidence to generate and apply behavioural insights to their most pressing challenges.
Alison
Behavioural Scientist
Alison Trout is a Chartered Health Psychologist registered with the HCPC and a Behavioural Scientist. She has extensive experience working with public health teams to develop effective public health interventions using behavior science and has over 15 years of clinical experience as a Psychologist working with various client groups.
Alison has previously worked as a Senior Research Fellow at Warwick University and contributed as main author / co-author to severalĀ research papers.
Nikita
Behavioural Scientist
Dr. Nikita Rowley, PhD, MSc, BSc, FHEA, CPsychol.
Experienced Researcher, Lecturer, Programme Director and Chartered Psychologist. Nikita has a vast experience in a variety of areas including public health, health psychology, behaviour change and behavioural insights.
She has formerly supported local Councils to develop public health messaging using behavioural insights and to encourage behaviour change.
Claire
Chief Creative
Claire leads the popular live doodling sessions. Her ability to capture insights live in meetings and events is incredible.
Her graphics speak for themselves.
Duke
Chief Distractor
Bonkers cocker spaniel whose sole purpose in life is to ensure no one sits for too long.
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