All Episodes
Episodes
Marketing & Psychology - Must Have 2026 Book - Luan Wise & Tom-Bowden Green
Marketing & Psychology: Understanding Customer Behaviour with the ABC Approach
In this episode, Ruth Dale is joined by Luan Wise and Dr Tom Bowden-Green to explore their new book, Marketing and Psychology:...
View Episode
E82: Looking Ahead With to 2026 - The Challenges Ahead for Strategic Comms with CIPR Health - Steph Snow
Final Episode of 2025
Guest: Stephanie Snow, Chair of CIPR HealthTheme: The future of health communications, behaviour change, and reputation as we head into 2026
Episode overview
We’re closing out 2025 with a...
View Episode
E81 - The World Social Marketing Conference Reviewed - The Hot Take Episode
Emergency Episode!
World Social Marketing Conference: Hot Takes & Game-Changing Ideas
Host: Ruth Dale Guests: Ed Gyde, Katherine Knight, Ian Fannon
We rushed home from sunny Spain with too much excitement not to...
View Episode
E80. The Art of the Possible in Co-Creation and Service Re-Design with Caroline Latta (Case Study)
Ruth is joined by Caroline Latta, communications and engagement specialist and founder of OLOVUS, for a powerful conversation about what real co-design looks like when it moves beyond surveys, hypotheticals and...
View Episode
It's Not You - It's The System: Exposing The Commercial Determinants of Health with Lewis Bird
"Must Listen for Everyone Working in or On Individual Change projects or Campaigns"
Is blaming “individual willpower” one of the industry’s most successful PR tactics.Why do our environments make the healthy choice...
View Episode
E78: Health in your Hands Promises & Pitfalls with Dr Heather McKee
Welcome to another episode of Brain Fuel! I’m so excited to share my conversation with Dr. Heather McKee, one of Europe’s leading lifestyle behaviour change specialists. Heather brings a wealth of experience in health...
View Episode
E77 - Self-compassion breathwork for tired brains with Sabine De Ville
A very different episode with Sabine De-Ville
Instead of talking about health
Let's embody it.
In all our behavioural insights work, there is one common theme - despite the subject.
It also appeared again and again in...
View Episode
E76: Case Study: Using Patient Films to Improve Attendance Rates with Eleanor Stanley
In this episode, I had the pleasure of speaking with Eleanor Stanley, a coach and communication specialist, about her inspiring work with Guy’s and St. Thomas’ NHS and the British Association of Retinal...
View Episode
E75: Check Your Clarity. Self Testing Advised.
We explore the real reason why many health campaigns fail: a lack of clarity rooted in assumptions about the audience.
Over the past few episodes, Ruth has walked us through how brains get overwhelmed, how decision...
View Episode
E74 Digital Overload in A Digital World - Health Messaging v. Bounded Rationality & Ego Depletion
In this episode, Ruth explores what happens when our brain’s decision-making battery runs flat — and why that matters deeply for health communication. Drawing on behavioural science concepts like ego depletion and...
View Episode
E73 Nudge or Nag - The Reactance Bias in Health Comms (Part 2 of 4 in the Clarity Series)
Do Health Messages Nag or Nudge? In this episode of BrainFuel: The Clarity Series, Ruth dives into psychological reactance — the powerful force behind why people reject health advice (even the good kind).
You'll...
View Episode
E72 Clarity or Confusion? Do your health messages make it harder to choose?
Ever poured your heart into a health campaign only to see… crickets?
You’re not alone. In this episode, Ruth dives into why clarity is the key to behaviour change — and why it’s so hard to find in a world of noise,...
View Episode