All Episodes
Episodes
E80. The Art of the Possible in Co-Creation and Service Re-Design with Caroline Latta (Case Study)
Ruth is joined by Caroline Latta, communications and engagement specialist and founder of OLOVUS, for a powerful conversation about what real co-design looks like when it moves beyond surveys, hypotheticals and...
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It's Not You - It's The System: Exposing The Commercial Determinants of Health with Lewis Bird
"Must Listen for Everyone Working in or On Individual Change projects or Campaigns"
Is blaming “individual willpower” one of the industry’s most successful PR tactics.Why do our environments make the healthy choice...
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E78: Health in your Hands Promises & Pitfalls with Dr Heather McKee
Welcome to another episode of Brain Fuel! I’m so excited to share my conversation with Dr. Heather McKee, one of Europe’s leading lifestyle behaviour change specialists. Heather brings a wealth of experience in health...
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E77 - Self-compassion breathwork for tired brains with Sabine De Ville
A very different episode with Sabine De-Ville
Instead of talking about health
Let's embody it.
In all our behavioural insights work, there is one common theme - despite the subject.
It also appeared again and again in...
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E76: Case Study: Using Patient Films to Improve Attendance Rates with Eleanor Stanley
In this episode, I had the pleasure of speaking with Eleanor Stanley, a coach and communication specialist, about her inspiring work with Guy’s and St. Thomas’ NHS and the British Association of Retinal...
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E75: Check Your Clarity. Self Testing Advised.
We explore the real reason why many health campaigns fail: a lack of clarity rooted in assumptions about the audience.
Over the past few episodes, Ruth has walked us through how brains get overwhelmed, how decision...
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E74 Digital Overload in A Digital World - Health Messaging v. Bounded Rationality & Ego Depletion
In this episode, Ruth explores what happens when our brain’s decision-making battery runs flat — and why that matters deeply for health communication. Drawing on behavioural science concepts like ego depletion and...
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E73 Nudge or Nag - The Reactance Bias in Health Comms (Part 2 of 4 in the Clarity Series)
Do Health Messages Nag or Nudge? In this episode of BrainFuel: The Clarity Series, Ruth dives into psychological reactance — the powerful force behind why people reject health advice (even the good kind).
You'll...
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E72 Clarity or Confusion? Do your health messages make it harder to choose?
Ever poured your heart into a health campaign only to see… crickets?
You’re not alone. In this episode, Ruth dives into why clarity is the key to behaviour change — and why it’s so hard to find in a world of noise,...
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E71 AI Adoption is it personal or organisational?
This episode was sparked by a newsletter.
When Elina’s Artificial Thought landed in my inbox, it immediately lit a fire under a question I’d been sitting with: Where does AI fit in behaviour change work? I invited...
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E70 The Power of Social Marketing
Today's episode continues exploring Social Marketing with Communications Strategy Consultant Neil Hopkins. Neil is also he founder of the Secret Social Marketers Club on LinkedIn. He has extensive experience in public...
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E69 Social Marketing - What is it really?
This week is an exploration of social marketing, challenging misconceptions, and driving meaningful behaviour change with one of the field's most respected practitioners, Nedra Weinriech.
Nedra is founder of...
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