All Episodes
Episodes
E86: We Are Undefeatable - 3 Lessons for Local Success
Alison Whitaker Stewart & Peter Dutton — localising We Are Undefeatable in Blackburn with Darwen
In this episode of BrainFuel, Ruth is joined by Alison Whitaker Stewart, Physical Activity Campaigns Lead at...
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E85 - Embedding Behavioural Science in Your Organisation - Local Learning
In this episode of BrainFuel, Ruth is joined by Johanna Jefferies, Public Health Consultant and Associate Director at Hampshire County Council, and Jonathan Baker, Senior Insight Lead, to share how they’ve...
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E84 Stop Chasing Quick Wins - Behavioural Science for Real world Complexity with Dr Paul Chadwick
In this episode of BrainFuel, Ruth is joined by Dr Paul Chadwick Chief Executive of the Behavioural Science and Public Health Network (BSPHN), clinical psychologist, and former Co-Director at the UCL Centre for...
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E83: Marketing & Psychology - Must Have 2026 Book - Luan Wise & Tom-Bowden Green
Marketing & Psychology: Understanding Customer Behaviour with the ABC Approach
In this episode, Ruth Dale is joined by Luan Wise and Dr Tom Bowden-Green to explore their new book, Marketing and Psychology:...
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E82: Looking Ahead With to 2026 - The Challenges Ahead for Strategic Comms with CIPR Health - Steph Snow
Final Episode of 2025
Guest: Stephanie Snow, Chair of CIPR HealthTheme: The future of health communications, behaviour change, and reputation as we head into 2026
Episode overview
We’re closing out 2025 with a...
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E81 - The World Social Marketing Conference Reviewed - The Hot Take Episode
Emergency Episode!
World Social Marketing Conference: Hot Takes & Game-Changing Ideas
Host: Ruth Dale Guests: Ed Gyde, Katherine Knight, Ian Fannon
We rushed home from sunny Spain with too much excitement not to...
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E80. The Art of the Possible in Co-Creation and Service Re-Design with Caroline Latta (Case Study)
Ruth is joined by Caroline Latta, communications and engagement specialist and founder of OLOVUS, for a powerful conversation about what real co-design looks like when it moves beyond surveys, hypotheticals and...
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It's Not You - It's The System: Exposing The Commercial Determinants of Health with Lewis Bird
"Must Listen for Everyone Working in or On Individual Change projects or Campaigns"
Is blaming “individual willpower” one of the industry’s most successful PR tactics.Why do our environments make the healthy choice...
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E78: Health in your Hands Promises & Pitfalls with Dr Heather McKee
Welcome to another episode of Brain Fuel! I’m so excited to share my conversation with Dr. Heather McKee, one of Europe’s leading lifestyle behaviour change specialists. Heather brings a wealth of experience in health...
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E77 - Self-compassion breathwork for tired brains with Sabine De Ville
A very different episode with Sabine De-Ville
Instead of talking about health
Let's embody it.
In all our behavioural insights work, there is one common theme - despite the subject.
It also appeared again and again in...
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E76: Case Study: Using Patient Films to Improve Attendance Rates with Eleanor Stanley
In this episode, I had the pleasure of speaking with Eleanor Stanley, a coach and communication specialist, about her inspiring work with Guy’s and St. Thomas’ NHS and the British Association of Retinal...
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E75: Check Your Clarity. Self Testing Advised.
We explore the real reason why many health campaigns fail: a lack of clarity rooted in assumptions about the audience.
Over the past few episodes, Ruth has walked us through how brains get overwhelmed, how decision...
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