for HEALTH CHANGE COMMUNICATORSÂ Â
Behaviour Change Marketing BootcampÂ
A focus on AI, MisInformation and Behavioural Science for Public Health & Health Communicators
One powerful day of insight, frameworks and practice - focus on health Misinformation and how to use AI and Behavioural Science to build trust and shift from awareness to action.Â
Book before 14 Nov to avoid losing your ÂŁ250 saving. đ¤Ż
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Updated + Upgraded to focus on AI, Misinformation & How to run behavioural insights with no budget!
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This isnât theory. Itâs reps.
You donât watch Bootcamp - you do it.
Designed for communication teams and organisations embedding behavioural frameworks in health change programmes, communication plans and behaviour change marketing.Â
âď¸ Cuts through theory and jargon to teach public health pros & health communicators how to do behaviour change marketing in real time using proven public-health frameworks, behavioural science and AI.
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âď¸Â  Your pack is a complete digital toolkit of templates, videos, and real case studies that guide you step-by-step through diagnosing, designing, and testing behaviour-change campaigns.
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âď¸Â  You will learn why taking a behaviour change approach helps fight misinformation, why facts alone donât work, and how to design communication that earns trust instead of fighting noise.
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âď¸Â You will learn how to use AI prompts and behavioural frameworks together to surface peopleâs real motivators and barriers, turning raw online insight into evidence-based audience understanding â with no budget.
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âď¸Â You will learn how to use AI safely and strategically to uncover audience blind spots for commissioning, service design, to test campaign ideas, and strengthen messages - without losing the human insight that drives real behaviour change.
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Team bookings welcomed. Including on the Early Bird. 4th member is half price. Yep - even on the Early Bird!đ˘
Are you struggling with Misinformation?
The world is busy, information overload & misinformation is the norm. Do you wonder how you can break through the noise your audience manages every day?
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Are you tired of raising awareness with no real impact?
You pour your heart and soul into comms & campaigns, but mere awareness isn't enough to drive behavioural change.
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Do you feel the weight of expectations?
Are you constantly being asked for more. Unrealistic expectations to change behaviuor when no-one is really clear what that looks like.
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Do you wonder what behavioural science is and where does AI fit?
Do you hear the words behaviour change campaign but wonder what it really is? Where does AI fit? Can it help? Is it ethical? Can you use it?
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Your Programme
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đ§ Workshop 1. Understand how health decisions really happen
Youâll learn why health decisions are complex and whatâs within your control to influence.
- Why facts alone donât work: the psychology behind real decision-making
- Behavioural-science essentials made simple: COM-B, E.A.S.T, and OASIS
- Behavioural biases explained through real public-health topics such as smoking cessation, vaccine hesitancy, obesity, and access among routine and manual workers
Starter Pack Tools: Bias Cards, Case Study Library
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âď¸ Workshop 2. Diagnose barriers fast using behavioural science and AI
Youâll learn how to uncover whatâs really stopping change, even with no research budget.
- Use the AI Prompt Library to surface audience motivators, barriers, and blind spots instantly
- Map whatâs driving or blocking behaviour using the C.O.M-B Mapping Template
- Learn how to extract audience insight ethically and efficiently without funding
Starter Pack Tools: AI Prompt Library, COM-B Lite Template, Barriers & Motivators Cheat Sheet
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đ§ŠÂ Workshop 3. Counter misinformation using behavioural science and AI
- Why misinformation spreads, from vaccine myths to vaping confusion, and what it reveals about human needs
- How behavioural science helps you frame services to earn trust â essential for services
- Use the Misinformation Litmus Test and AI Prompt Library to test message clarity and credibility before launch
Starter Pack Tools: Misinformation Litmus Test, AI Prompt Library
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đŻ Workshop 4. Design messages that shift from awareness to action
Youâll learn how to frame and design communication that aligns with human behaviour.
- Apply the E.A.S.T Mapping Template to create messaging that feels Easy, Attractive, Social, and Timely
- Examples and case studies of framing and bias principles to make information more persuasive and human
- Stress-test your messages with the Change Comms Checklist
Starter Pack Tools: E.A.S.T Mapping Template, Change Comms Checklist, Bias-to-Copy Guide, Campaign Message Template
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𧊠Bonus: Embed and extend â Empathy Mapping
Bonus Workshop in the Starter Pack Video Kit: Walk away knowing how to apply the approach back in your team.
All in your Starter Pack and in one day!
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Case studies are all published evidence or Hidden Voices Heard behavioural insights and cover policy, marketing and communications in health themes including smoking cessation, vaping, vaccinations, screening, weight & obesity, sexual health, impact of digital environments, commercial determinants...phew!
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Who is Bootcamp for?
Youâre a public sector or non-profit marketer or communicator
Whatever industry youâre in, whether youâre working to drive change inside or outside your organisation, our one-day Bootcamp is for you. Itâs an introductory level session popular with marketers and communicators in the NHS, local government, charities, Fire & Rescue, Police, corporate social responsibility, Civil Service and health promotion, and a broad range of industries beyond.
You work in public health
Public health practitioners, project managers and transformation programme leads have benefited from our Bootcamp.
You work in an agency
If you are working on a change programme or delivering with public sector bodies understanding the current behaviour change modelling, the lingo is important. We welcome everyone working to help make the world a better place.
You are new to behaviour change
This training is designed for pros new to behaviour change or new to behaviour change in health. Or those that need a refresher. Or anyone that's got lost down the rabbit hole drowining in frameworks and theory and wondering what on earth any of it has to do with their day job.Â
It is not for experienced behaviour change marketers - but if you are one - please get in touch and say hi. Especially if you have some best practices to share.Â
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Key detailsÂ
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đ Wednesday 10 December 2025
đ Online via Zoom (not Teams so youâll actually get headspace!)
â° Arrive 9:30 am coffee ready âÂ
⥠What to Expect
 Live, practical, fast-paced. No passive webinar watching. No homework. No fluff. Just doing the work.
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đź Booking Your Place
Online card payment = instant invoice + receipt.
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Need a finance form? Email Lisa â [email protected]
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Early Bird = ÂŁ250 saving donât miss it. Ends 14th November 2025.
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đĽ Team Bookings
Bring your team and get 4th place half-price. Ideal for small public-health teams (3-4 people). You can work together all day in your own Zoom room.
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Your trainer
 Ruth Dale, Founder of Hidden Voices Heard
Ruth Dale is a leader in behavioural insights and CEO of Hidden Voices Heard, a consultancy redefining how behavioural science is applied to public health communication.
For over twenty years, Ruth has shaped national and local behaviour-change strategy working in and with the NHS, local authorities and top creative agencies on landmark campaigns including Change4Life, Every Mind Matters, and Help Us Help You on health's most challenging health issues from smoking, vaccinations, mental health and obesity.
Through Hidden Voices Heard and the Behaviour Change Marketing Bootcamp podcast, Ruth has become one of the UKâs leading voices on applying behavioural science to complex social challenges - inspiring thousands of health communicators to move beyond awareness and design campaigns that truly change behaviour.
Her work has been recognised with the CIPR Award and HSJ Award for Social Marketing, and cited in leading behavioural-science publications.
Bootcamp isnât just a course - itâs access to the thinking thatâs reshaping the future of health communication.
Ruth leads it personally, sharing the frameworks, insights and behind-the-scenes tools that power her teamâs work with public-sector leaders across the UK.
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