top of page

Behavioural Insights to Reduce Health Inequality

ABOUT

What We Do

We help you change behaviours to improve health for all.

 

We use the latest digital technology and behavioural science to capture hidden voices so you can put the person at the centre of public health and health care planning, delivery and communications.

female looking at cogs.jpg
Ruth logo banner v1 bw.png

TAILORED SOLUTIONS

Behavioural Insight Deep Dive 

Our most popular package uses our unique "Look, Listen, Learn©️" process to tackle your challenge. Through a mix of qualitative research, it connects with your target audience and the wider systems and stakeholders. Using behavioural science, the Deep Dive guarantees a deep understanding which will transform your change programme and show you how to reach your goals.

Digital Ethnography

Capture the unheard voice with storytelling underpinned by Behavioural Science. This method extends traditional ethnographic techniques to delve into the broader factors influencing behaviour, capturing the context, environment and the wider determinants of health.

Public Health Evaluation

Did it work? That's the question we work with you to uncover. We offer an independent voice to help you work out what’s working and what’s not. We offer a unique approach that captures hidden voices. Because if you can’t measure what you are doing, how can you be sure you are not widening health inequalities? 

Behaviour Change Marketing Bootcamp

We our proud to run the popular Behaviour Change Marketing Bootcamp training. Designed to help pros get skilled up inhouse, build capacity and confidence to make lasting change. (Essentially the best bits of behavioural science, design thinking and social marketing.) And yes it is fun!

400+

Pros trained in Behaviour Change 

20+

Years of health and public Health Delivery

10,000+

Listeners to Podcast

OUR VISION

"A world where empathy drives decisions. Where every voice is heard. Where  change brings and end to health inequality.

Infused with behavioural science 

People’s voices are powerful.  We ‘capture’ voices so you can see and hear your hard-to-reach audiences. The barriers to engaging with traditional research are high. 

Using a digital approach means we engage with carers, mums at home, people without travel, people working double shifts, people that don’t like talking in groups, people that have something to say but have no one listening.

Our specialist team uses behavioural science frameworks and tools to run your qualitative market research. The tools include: 

 

  • COM-B (Capability, Opportunity, Motivation, Behaviour) 

  • E.A.S.T. (Easy, Attractive, Social, Timely)

  • Social Marketing (not social media)

woman with confetti.jpg

OUR WORK

Let's Talk

Over 400 healthcare, public sector professionals have been through our Bootcamp Training and we run behavioural insights for the NHS, Local Government and Healthcare Providers and Communication Agencies across England, Wales & Scotland. We only work with organisations committed to making a difference and improving health.

Who we work with 

Pic for Empathy Map at the end of homepage.jpg
Pic for Podcast at end of homepage.jpg
Pic for Brainfuel at end of Homepage.png

Free Resources 

Empathy Mapping:  For changemakers with no time for market research. Empathy is the beating heart of Hidden Voices Heard and it's the Beating Heart of you! 

Podcast

BrainFuel Weekly Newsletter

bottom of page