Scroll to the bottom to find out which public-health habit was voted into Room 101 👀

A huge thank you to everyone that joined the first Behavioural Insight Exchange - Room 101 style today

Hosted by Hidden Voices Heard in partnership with local authorities across the South West, we explored one of ...

These insights may surprise you. Our Behavioural Insight Deep Dives  show that some of the most common assumptions in smoking cessation comms don’t always land as intended.

Our 'Look, Listen, Learn' ™️ Deep Dives use a mixed-methods approach, combining a literature review with fieldwork conversatio...

Look 👀

Goal: Encourage men in Dorset to seek mental health support earlier.
Policy Goal: Reduce deaths by suicide in men.

The challenge was to capture the voices of men aged 30–50 in Dorset. Their perspectives would inform segmentation, persona development, and messaging for Light On, an early int...

Look 👀

In Devon, young people aged 18–24 face a crucial decision: how to actively look after their sexual health. Key behaviours include using condoms, accessing C-Card, and getting tested for STIs.

Commissioners wanted to go beyond assumptions and find out what really motivates or holds back this...

Have You Heard the One About the Elephant? 🐘

Ever tried steering an elephant with a tiny rider on its back?
That is what behaviour change really looks like. To make change stick, you need to guide both the Rider, our logical side, and the Elephant, our emotional side.

The Analogy

Psychologist ...

This year the date for No Smoking Day is Wednesday March 13th.

Last week we ran the Behaviour Change Market masterclass on effective smokefree messaging with Professor Robert West, Emeritus Professor of Health Psychology, UCL, & co-author COM-B & Behaviour Change Wheel and Samantha Neville, campaig...

"We care - we do this work because we want to help people." 

This sentiment was echoed in every session at #commscampscotland. This packed unconference brought together comms pros committed to making a real difference while navigating significant work challenges. 

Here are my three insights wi...

Public health campaigns have been labelled as nanny-state for as long as I can remember. Which is a long time ( I've been delivering campaigns over 15 years!) Whether it is smoking, winter pressures, alcohol, diet - what ever the subject - the criticism will flow.

My work email about flu jabs wa...

The best behavioural science books (as recommended by lovely people)

So many books. So little time!

That feels like a Winnie the Pooh quote, I’m not sure where I first heard it but it perfectly captures that feeling you can have when learning a new subject and working in the day job. The reading l...

The sun is shining but it’s winter already in the NHS.

The traditional seasonal pressures faced by the NHS are now all year around.

This isn’t news but it’s worsening.

This quote from Siva Anandaciva, Chief Analyst at The King’s Fund captures the depth of the pressures:

 ‘Long waits for emerge...