Capturing Men’s Voices to Inform Mental Health Services

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Goal: Encourage men in Dorset to seek mental health support earlier.
Policy Goal: Reduce deaths by suicide in men.

The challenge was to capture the voices of men aged 30–50 in Dorset. Their perspectives would inform segmentation, pers...

Capturing Gen Z Voices to Shape Sexual Health Services

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In Devon, young people aged 18–24 face a crucial decision: how to actively look after their sexual health. Key behaviours include using condoms, accessing C-Card, and getting tested for STIs.

Commissioners wanted to go beyond assumptio...

Have You Heard the One About the Elephant? 🐘

Ever tried steering an elephant with a tiny rider on its back?
That is what behaviour change really looks like. To make change stick, you need to guide both the Rider, our logical side, and the Elephant, our emotional side.

The Analogy

Psychologi...

This year the date for No Smoking Day is Wednesday March 13th.

Last week we ran the Behaviour Change Market masterclass on effective smokefree messaging with Professor Robert West, Emeritus Professor of Health Psychology, UCL, & co-author COM-B & Behaviour Change Wheel and Samantha Neville, campaig...

"We care - we do this work because we want to help people." 

This sentiment was echoed in every session at #commscampscotland. This packed unconference brought together comms pros committed to making a real difference while navigating significant work challenges. 

Here are my three insights wi...

Public health campaigns have been labelled as nanny-state for as long as I can remember. Which is a long time ( I've been delivering campaigns over 15 years!) Whether it is smoking, winter pressures, alcohol, diet - what ever the subject - the criticism will flow.

My work email about flu jabs wa...

The best behavioural science books (as recommended by lovely people)

So many books. So little time!

That feels like a Winnie the Pooh quote, I’m not sure where I first heard it but it perfectly captures that feeling you can have when learning a new subject and working in the day job. The reading l...

The sun is shining but it’s winter already in the NHS.

The traditional seasonal pressures faced by the NHS are now all year around.

This isn’t news but it’s worsening.

This quote from Siva Anandaciva, Chief Analyst at The King’s Fund captures the depth of the pressures:

 ‘Long waits for emerge...