Case Studies & Blogย
Capturing Menโs Voices to Shape Mental Health Campaigns
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Goal: Encourage men in Dorset to seek mental health support earlier.
Policy Goal: Reduce deaths by suicide in men.
The challenge was to capture the voices of men aged 30โ50 in Dorset. Their perspectives would inform segmentation, persona development, and messaging for Light On, an early int...
Gen Z Voices: Behavioural Insights for Sexual Health Services
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In Devon, young people aged 18โ24 face a crucial decision: how to actively look after their sexual health. Key behaviours include using condoms, accessing C-Card, and getting tested for STIs.
Commissioners wanted to go beyond assumptions and find out what really motivates or holds back this...