Case Studies & BlogΒ
Capturing Menβs Voices to Shape Mental Health Campaigns
Continue Reading...
Look π
Goal: Encourage men in Dorset to seek mental health support earlier.
Policy Goal: Reduce deaths by suicide in men.
The challenge was to capture the voices of men aged 30β50 in Dorset. Their perspectives would inform segmentation, persona development, and messaging for Light On, an early int...
Gen Z Voices: Behavioural Insights for Sexual Health Services
Continue Reading...
Look π
In Devon, young people aged 18β24 face a crucial decision: how to actively look after their sexual health. Key behaviours include using condoms, accessing C-Card, and getting tested for STIs.
Commissioners wanted to go beyond assumptions and find out what really motivates or holds back this...