Keep pace with AI. Trust your judgement – don't accidentally widen health inequalities.
TUE17NOVFree CPD-accredited training · 12–1 pm · Microsoft TeamsThe Dark Arts of AI InfluenceFree AI Survival Skill: Better Audience Insight with AI
AI is changing how people think, make decisions and behave – but whose voices are being left behind?
Driven by over 20 years of experience in health and behaviour change, Hidden Voices Heard helps professionals in health communications and marketing, behaviour change, public health and service design understand their audiences, reach underserved communities and reduce inequalities through behavioural insights research, practical AI training and our AI Survival Skills Community of Practice.
Trusted by 300+ organisations to deliver behavioural insights and training – including NHS and Public Health teams across England, Wales and Scotland.
20+
years of health and public health delivery
500+
pros trained in behaviour change
21,000+
BrainFuel podcast listeners
Learn with us
Three ways to learn with us.
Start free. Go deeper when you're ready.
Community of Practice · on Substack
AI Survival Skills for Changemakers
Our community for health communicators, marketers and behaviour change pros. Free weekly mini trainings for everyone. Insider Readers go deeper and get the AI & Behaviour Change Survival Guide gifted.
Join freeAI training · live online
AI Audience Research & Behaviour Change Bootcamp
Dedicated courses teaching practical AI skills and tools we’ve actually used, tested or built.
See AI trainingFree · Wed 24 March 2027 · Online
AI & Trust Skills Summit 2027
Built by practitioners, for practitioners. Free to attend. 270+ joined us in 2026.
See the SummitJust launched Gifted to Insider Readers on Substack
The AI & Behaviour Change Survival Guide
A field guide to AI and behaviour change for health marketing, comms, public health, PR and research professionals.Insider Readers on Substack get the handbook gifted. Everyone is welcome over on Substack, where our Community of Practice lives, and you can become an Insider to go deeper.
Part 1Health InequalitiesPart 2Behaviour ChangePart 3AI and Our Digital Environment
HEARD™ · Hidden Voices · Empathy · Assumptions · Red Team · Decisions
Discover the Survival Guide →Work with us · Behavioural Insights & Research
Put hidden voices in the room.
Sexual health · Devon
Gen Z Voices: Behavioural Insights for Sexual Health Services
Smoking · Stoptober
Three Things Health Communicators Need to Know This Stoptober
4.5/5
average rating at our 2026 Skills Summit
“Insightful and informative with opportunities to test out our learning in a group. Ruth is a star and the perfect trainer to understand what could be super complicated stuff!”
Bootcamp participant
“So helpful to get exposure to so many ideas and experts in one go. Really strong speakers, interesting topics and very applicable to my work”
2026 Skills Summit attendee
We investigate. We question. We test. We build. We teach what we know.
Build trust. Don't break it.
