LIVE ONLINE · 19 & 26 JANUARY 2027
AI Audience Research & Behaviour Change Bootcamp
Build your own AI audience research assistant in two days – and know when not to trust it.
Practical AI training for health communications, marketing and behaviour change professionals.
EARLY BIRD £695 + VAT Save £300 – book by 15 December 2026
500+ professionals trained through our Bootcamp
“Would recommend to everybody... best training session I have attended for years.”
WHAT YOU GET
12 live days
19 & 26 January 2027, online. Hands-on, not a webinar.
2Your own AI research assistant
Built on your real campaign, research or comms project.
3HEARD™ checks
Spot hallucinations, bias and missing voices before they reach your audience.
4The AI + Behaviour Change Survival Guide
Your copy arrives the week before Day 1.
5A Community of Practice
Keep learning with fellow professionals as AI changes.
DATES
19 & 26 January 2027
Two training days, live online
FORMAT
Live online
Beginner AI. No technical background needed
EARLY BIRD
£995 £695 + VAT
Save £300. Book by 15 December 2026.
INCLUDES
The Survival Guide
And a welcome into our Community of Practice
Trusted by health and public sector teams, including
Hands-on with the tools you already use. We'll master these together:
ChatGPT Claude Copilot
WHY THIS BOOTCAMP
You don't wake up feeling like you need another 100-page behaviour change handbook.
You need to understand your audience, plan the change and get the work done.
We've trained over 500 people through our Behaviour Change Marketing Bootcamp. Then we asked: how can AI speed this up? So we tested it on our own research and behaviour change work. Some of it's wow. Some of it's shocking.
This Bootcamp teaches you both: what AI can do for audience research and behaviour change, and where it gets it wrong. Bring your own campaign, research challenge, communications plan or AI adoption project and put your learning straight to work.
You're not alone
We asked health, comms and public health professionals about their biggest challenges.
43%
rely heavily on assumptions because they don't have time or budget for research
55%
struggle to engage some communities despite repeated efforts
41%
collect insight but aren't always sure what to do with it
Hidden Voices Heard survey
HOW WE DO IT DIFFERENTLY
The old way. The new risk. The better way.
The old way
- Audience research is expensive, slow or simply doesn't happen.
- Research skills are often outside your role or experience.
- Campaigns and strategies can be built on incomplete evidence.
- Research, analysis and planning take considerable time.
- It's difficult to keep up with new technology alongside your existing work.
The new risk
- AI produces convincing audience insights without necessarily having heard from your audience.
- AI creates surveys, interview guides and focus groups containing leading questions and assumptions.
- AI reinforces bias, overlooks barriers and makes weak conclusions look credible.
- AI accelerates the wrong process or repeats mistakes through automation.
- AI becomes part of everyday work without people understanding its limitations.
The better way
- Use AI to explore evidence, identify research gaps and develop better audience insight for less.
- Learn how to ask better questions and design more effective research and engagement.
- Apply behavioural science, HEARD™ and critical AI checks to challenge what you're being told.
- Build reusable AI tools, assistants and workflows with human judgement built in.
- Develop practical AI confidence and keep learning with fellow professionals.
AI makes the work faster. We help make the thinking better.
Real results from the Bootcamp
6.1%
engagement rate – over 5% higher than the local authority average
+268.5%
website traffic during the campaign
“After attending the Bootcamp, we launched the ‘walk from home’ competition, which focused on social norms rather than negative social proof. The competition posts achieved an engagement rate of 6.1% – over 5% higher than the local authority average. Throughout the campaign, website traffic increased by 268.5%.”
Communications, local council
AT A GLANCE
Live online Bootcamp · 2 days · 19 & 26 January 2027
1
Who it's for
- You work in health communications, marketing, public health, audience insight or behaviour change.
- You need to understand your audiences, but don't have the time or budget for traditional research.
- You're new to AI, or already using it and want to know when to trust it. No technical background needed.
Not for you if you want a technical coding course, generic AI theory, or AI to do the thinking for you.
2
What you'll do
- Join two live, practical online training days.
- Bring your own campaign, research challenge, communications plan or AI adoption project.
- Build your own AI research and behaviour change assistant and use it on your project.
- Apply what you've learned between sessions.
- Leave with a stronger plan and practical AI tools you can continue using.
3
What you'll learn
- Where behavioural science, health inequalities and AI meet, and why it matters.
- AI skills: prompting, prompt chaining and building reusable AI skills.
- AI research: explore evidence, research audiences and uncover barriers.
- AI checks: use HEARD™ to spot hallucinations, bias and missing voices.
- AI tools: work confidently in ChatGPT, Claude or Copilot.
- Behavioural science: tunnelling, framing, social proof and empathy mapping.
- Health inequalities: how AI can widen them, and how to stop it.
- SEO to GEO: how AI now decides what your audience sees.
2 live days
19 & 26 January 2027. Learn, build your assistant and apply it to your own project.
Then keep learning
Join our Community of Practice. Get the Survival Guide and all the updated learning as AI changes.
What people said about our Bootcamp
500+ professionals trained. Here's what they told us.
“A must for any PR, Comms and Marketing professional looking to harness the power of human thinking… It's not often that I come away from a training session feeling like I have properly learnt something useful. Delivered in a genuinely fun and engaging way (yes, really!), it has given me the tools to apply behaviour change theory to campaigns with greater confidence.”
Media & Communications Officer, district council
“The most enjoyable and best training I have done in a long time! Ruth was engaging, the day was full of lightbulb moments… It has opened the door to behaviour change and the immense value it has in Public Health and Local Authorities.”
Public Health, local authority
“Ruth led a masterclass – helping us to think through and formulate strategies that could deliver tangible results… A must attend for any comms professional committed to delivering for people and communities.”
Bootcamp participant
“What's great about this course is it feels actionable to integrate into my work, without requiring loads of behavioural science expertise and additional resources.”
Bootcamp participant
“Will definitely use the tools from the day with my team, I can already see how they can help us create impactful comms.”
Bootcamp participant
“Thank you to Ruth for an excellent introduction to behavioural science. You made it understandable and feel doable.”
Bootcamp participant
“So helpful – builds on my knowledge so I feel more confident talking about the science behind what we do. We don't just do colouring in!”
Bootcamp participant
“A fantastic workshop that will challenge your thinking and assumptions on how to communicate and behaviour change with target/segmented audiences.”
Bootcamp participant
EARLY BIRD · BOOK BY 15 DECEMBER 2026
Join our founding cohort
£995 £695 + VAT
per person. Then £995 + VAT per person.
Your place includes
- Live online Bootcamp: 19 & 26 January 2027
- Practical training combining demonstrations, guided builds, exercises and work on your own project
- Independent project activities between sessions to help you apply what you've learned
- Return to your training materials, exercises and resources whenever you need them
- Your copy of the AI + Behaviour Change Survival Guide
- A welcome into the Hidden Voices Heard Community of Practice, with all the updated learning as AI changes
Booking for a team?
Book four places and the fourth is half price. Teams of four or more can pay by invoice – email Ruth for our supplier details. Early bird applies to POs received by 15 December 2026.
Want bespoke training? Get in touch to book a call.
“Brilliant day hosted by Ruth – thought-provoking, challenging and engaging! Would highly recommend attending this workshop.”
Bootcamp participant
Burning questions
Do I need to be technical?
No. The Bootcamp is Beginner AI level.
What do I need to bring?
Your own campaign, research challenge, communications plan or AI adoption project.
What will I build?
Your own AI research and behaviour change assistant, used on your real project.
How do I pay?
Individual places are booked online by card. You'll get a VAT receipt straight away to claim back on expenses or pass to your finance team.
Booking from 5 January 2027? All bookings from that date are by card only.
Booking for a team? Can we pay by invoice?
Book four places and the fourth is half price.
Team bookings of four or more can pay by invoice. Email ruth@hiddenvoicesheard.com and we'll send our supplier details so your finance team can set us up.
Places are confirmed once we receive your purchase order (PO) number. Getting a PO can take weeks, so start now. Early bird pricing applies to POs received by 15 December 2026, and all POs must reach us by 5 January 2027.
Do you need to be set up as a supplier?
Only for team invoices. We'll send you our supplier details in one go. Your finance team completes your organisation's supplier set-up and sends us your PO number.
Booking a single place? Pay by card and skip the paperwork.
What if I can't make it?
Send a colleague instead. You can swap the name on your place at any time, free of charge.
14-day cooling-off period. If you're booking as an individual, you can cancel within 14 days of booking for a full refund.
After that, cancellations must be emailed to ruth@hiddenvoicesheard.com:
- By 18 December 2026: full refund
- 19 December 2026 to 4 January 2027: 50% refund
- From 5 January 2027: no refund, but you can still send a colleague
Non-attendance is charged in full. None of this affects your statutory rights.
When do I get the Survival Guide?
Your copy of the AI + Behaviour Change Survival Guide arrives the week before the Bootcamp, ready for Day 1.
Want bespoke training for your team?
Book a call with us: ruth@hiddenvoicesheard.com
Build trust. Don't break it.
Live online · 19 & 26 January 2027 · Early bird £695 + VAT until 15 December 2026