FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦ FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦ FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦ FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦ FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦ FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦

AI Survival Skills for Changemakers presents

The Dark Arts of AI Influence

Free AI Survival Skill: Better Audience Insight with AI

Tuesday 17 November | 12–1 pm | Microsoft Teams

Words are spells. In health, the right words at the right time can change lives. So can the wrong ones. Now AI can write them for anyone, in seconds.

Persuasion isn't new. Scale is.

FREE · CPD ACCREDITED

Tuesday 17 November | 12–1 pm | Microsoft Teams

Hidden Voices Heard brain with cogs

What we'll cover

PART 1: CRITICAL AI LITERACY · THE DARK ARTS

Five spells AI can cast on you and your audience:

✦The Glamourfluent feels true

✦The Ventriloquistspeaking for people it never heard

✦The False Heartempathy without listening

✦The Reversalsame wand, opposite spell

✦The Counter-Spellname the spell

PART 2: TRAINING · HOW TO USE AI WHEN RUNNING AUDIENCE INSIGHT

  • The opportunities
  • Top mistakes to avoid
  • Easy wins
  • How Copilot, ChatGPT and Claude work (or don't) together
  • A behind-the-scenes look at our Claude Skill

PART 3

A short preview of our Audience Insight Bootcamp in January, inside the AI for Changemakers Skool

Please note: this isn't a live build. That's what we do in the Bootcamp. This session shows you what's possible and what to avoid.

Designed for health communicators, marketers, behaviour change pros & public health (esp. social marketers!)

FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦ FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦ FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦ FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦ FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦ FREE TRAINING ✦ CPD ACCREDITED ✦ CRITICAL AI LITERACY ✦ SAME TECHNOLOGY. DIFFERENT INTENTIONS. ✦ TUE 17 NOV ✦

AI literacy is critical literacy now.

Tuesday 17 November | 12–1 pm | Microsoft Teams

SAVE YOUR FREE PLACE →