Book your place todayBrain Gamesâ˘ď¸ is our upgraded Behaviour Change Marketing Bootcamp Training for People Working to Reduce Health InequalitiesÂINTRODUCTION TO INCLUSIVE BEHAVIOUR CHANGE Â
Learn how to apply behavioural science, audience insight and lived experience to design for real life, build trust and better engage the people most affected by health inequalities.đ Live Online.   đ 14 July 2026.  đŁÂ Early Bird OpenÂEARLYBIRD ENDS 30th JUNE 2026 -Â10 spots available
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THIS TRAINING IS FOR YOUÂ Â IF...
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âď¸ People are not engaging with your service
âď¸ You are being asked to âdo behaviour changeâ but do not fully understand what that means operationally
âď¸Â You have insight or research but are unsure what to do with it
 âď¸Â You are working to reduce health inequalities or reach underserved groups and want to build trust
âď¸Â  You are tired of 'reach everyone' engagement strategies that do not work in the real world
âď¸Â You want practical behavioural thinking skills you can apply immediately
âď¸Â You want to understand how AI can widen or close the health inequality gap
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DESIGNED FOR
 NHS, Local Gov, Agency, Voluntary, Social Enterprise, Pharma Health:
âď¸ stop smoking services âď¸Â vaccinations âď¸Â drugs and alcohol âď¸Â sexual healthÂ
housingâď¸Â health prevention âď¸Â health inequalities âď¸Â service redesign
âď¸commissioning âď¸Â frontline services âď¸Â engagement âď¸Â communications
campaigns âď¸Â strategy âď¸Â transformationÂ
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THIS ISN'T THEORY. IT'S REPS.Â
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Book Your Spot Only 10 Places to Ensure Quality LearningYou donât just sit listening at Bootcamp.
You actively work through behavioural exercises, audience challenges and practical real-world scenarios in real time. We lovingly call them the Brain Gamesâ˘ď¸.Â
Designed for people working across public health, health inequalities, engagement, services, strategy and transformation who need to better understand the humans behind the work. Because modern public-sector work has become increasingly complex.
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Teams are being asked to:
improve uptake
reduce inequalities
build trust
engage underserved groups
support transformation
improve impact
 and make better decisions with limited time, resource and insight.Â
This training is designed to help you think more clearly inside an increasingly complex and information overloaded world.
In a world of AI never before has human thinking and decision making been so important to understand.Â
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Trusted by over 300+ NHS, Local Gov and Healthcare OrganisationsÂ
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WHAT YOU WILL LEARN
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Module 1:
How to reduce assumptions, debunk decision making so you can understand your 'hard to reach' behaviours (and where/if AI fits)Â
You will cut through behavioural jargon and understand what behaviour change is... and is not. What behavioural science is and how health psychology can help us.
You will learn how human behaviour, trust, assumptions, systems and lived experience shape real-world outcomes AND why this is essential when working to reduce health inequalities and reach communities that services often struggle to hear from.
Perfect for: Writing strategy, comms plans, marketing plans, internal comms, service redesign, insight capture, commissioning specifications, Ai adoption, digital literacy gap planning
Includes the popular - C.O.M.-B and E.A.S.T. frameworks - you will learn what and HOW to use them. Not theory actual practice.Â
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Module 2:
How to uncover hidden barriers and hidden voices - stop asking people what the want and do this instead!
Build practical behavioural thinking skills so you can ask better questions, challenge assumptions and better understand the experiences shaping behaviour, trust and engagement.
Perfect for:Â Designing community engagement, focus groups, surveys, commissioning research, desk-top research, case studies or simply just you doing it!
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Module 3:
How to communicate lived experience as a leader not a case study so you design for real life, not ideal life
Learn how to stop human insight getting lost between strategy, communication and delivery - so the people most affected by decisions remain connected to them.
Perfect for: managing stakeholders
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Plus - weaved throughout the training so you explore from every angle:
Where AI fits in decision making and impact on health inequalities
Explore how AI is changing insight, communication and behaviour change and why human understanding remains essential when working with complex human problems.
Perfect for: Bridging digital literacy cannot be done without first understanding the role AI is playing in your audience's lives. This is critical even if your audience does not use AI!Â
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Key detailsÂ
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Tuesday 14 July 2026Â Â
đ Online via Zoom (not Teams so youâll actually get headspace!)
â° Â 9:30 - 12:30
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⥠What to Expect
 Live, practical, fast-paced. No passive webinar watching.Â
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đź Booking Your Place
Online card payment = instant invoice + receipt.
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Need a finance form? Email Lisa â accounts@hiddenvoicesheard.com
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đĽ Team Bookings
Bring your team and get 4th place half-price. Ideal for small public-health teams (3-4 people).
To book your own team on a dedicate day email accounts@hiddenvoicesheard.com
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FEEDBACK FROM PAST SESSIONS âď¸
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âWould recommend to everybody... best training session I have attended for years.â
âI attended the Behaviour Change Bootcamp found it to be informative and insightful. Ruth led a masterclass - helping us to think through and formulate strategies that could deliver tangible results and help health to move towards prevention. It was also great fun. A must attend for any comms professional committed to delivering for people and communities.â
âWhatâs great about this course is it feels actionable to integrate into my work, without requiring loads of behavioural science expertise and additional resources.â
âWill definitely use the tools from the day with my team, I can already see how they can help us create impactful comms.â
âLooking forward to putting the learning to use and sharing with colleagues. I really enjoyed the practical sessions to help cement my understanding of the theory. Thank you Ruth!â
âBrilliant day hosted by Ruth - thought-provoking, challenging and engaging! Would highly recommend attending this workshop.â
âA brilliant and dynamic workshop which created a space of learning and sharing and lovely spending the day with so many people from different sectors! Thank you Ruth!â
âGreat session, very engaging and would recommend.â
âThank you to Ruth for an excellent introduction to behavioural science. You made it understandable and feel doable"
âReally enjoyed linking theory to actions and outcomes - makes it seem achievable.â
âSo helpful - builds on my knowledge so I feel more confident talking about the science behind what we do. We donât just do colouring in!â
âA fantastic workshop that will challenge your thinking and assumptions on how to communicate and behaviour change with target/segmented audiences.â
âFab introduction into behavioural science. Canât wait to put what I learnt into action!â
âA brilliant tour of behavioural change marketing with lots of ideas to take back to my team to implement.â
âReally useful in helping you think about how to use behavioural science in your communications to engage your audiences better.â
âA great introduction to the application of Behavioural Science to comms and marketing, with a good balance of theory and practical tips.âÂ
Meet Your Bootcamp Lead
Ruth Dale is Founder of Hidden Voices Heard - a behavioural insights consultancy helping organisations better understand the people systems often struggle to reach.
For over 20 years, Ruth has worked across public health, behaviour change and communication - supporting NHS organisations, local authorities and national campaigns on complex challenges including smoking, vaccinations, obesity and mental health.
Her work combines behavioural science, lived experience and audience insight to help organisations move beyond awareness-led approaches and better understand how people actually think, feel and behave in the real world.
Through Hidden Voices Heard and the BrainFuel podcast, Ruth has helped thousands of public health professionals, communicators and service leads better understand behaviour change in practice.
Bootcamp is built around the same behavioural thinking, empathy mapping and insight approaches used every day in Hidden Voices Heard projects across the UK.
