From Guesswork to Insight

The single most critical factor for driving effective health change - without widening inequality - is mastering how to generate and apply insights. Yet most strategies are still built on assumptions. Campaigns fail. Services are under-used. Teams work harder but struggle to create meaningful impact.

That’s why we created Health Insights Incubator - a 4-week, application-only intensive for senior decision-makers. It’s not about text book learning; it’s about mastering how to apply behaviour change insights to design strategies with confidence

Why Mastering Insights?

In our complex world of public health, commissioning, health prevention and promotion we experience systemic barriers every day.

Assumptions dominate. The lived voice is lost. Inequalities widen.

Mastering Insights is the missing piece.

It equips leaders to:

✔️ See the human decisions behind health behaviours.

✔️ Use frameworks like COM-B, E.A.S.T. and health psychology effectively.

✔️ Apply insights directly to campaigns, commissioning and service design.

✔️ Move from evidence awareness → to evidence application.

Our Incubator 

Our incubator is a space held for health leaders to shift from assumptions to behaviour change thinking. It’s where we pause the rush to solutions and create the clarity needed to see people as they are - not as we imagine them to be.

Here, hidden voices are brought to the front.
Here, you get to know peers, share learning across sectors, and see your challenges through fresh eyes.
Here, you tackle real work programmes - but faster, sharper, and with insight at the core.

What makes this space different is that it’s built on our proven Look–Listen–Learn™ formula  evidence-based and already applied in tobacco control, vaping, sexual health and healthy weight programmes. It creates a safe space to think differently while keeping every step grounded in research.

What You'll Achieve?

By the end of 4 weeks you’ll:

✔️ Master the Look–Listen–Learn™ insight formula.

✔️ Apply insights to a live health challenge of your choice.

✔️ Produce a tailored, evidence-based strategy.

✔️ Gain tools you can use again across programmes and policies. 

✔️ Lead with confidence - moving from assumption to clarity.

How It Works

1. Weekly Live Practice
60-minute strategy sessions (delivered twice weekly and recorded for flexibility) where you apply the Look–Listen–Learn™ formula directly to your live health challenge.

+

2. Private Consultancy Hours
Each participant receives two 60-minute 1:1 consultancy sessions during the programme. Use them to shape your insight plan, test your analysis, or refine recommendations with direct expert input.

+

3. Leaders’ Forum
A private space for peer discussion, accountability and shared learning with other senior decision-makers tackling similar challenges.

+

4. On-Demand Learning
Step-by-step video lessons, frameworks and tools released weekly so you can deepen your practice at a pace that fits your diary and return to them whenever you need.

 

Your Programme at a Glance

Week 1: The Insight Gap

✔️ Identify your Insight Gap and create your first Insight Map

✔️ Learn the “Bridge Analogy” for designing interventions

 

Week 2: Look

✔️ Choose your behavioural framework with confidence

✔️ Rapidly review evidence to ground your strategy

✔️ Explore key behavioural biases like loss aversion & norms

 

Week 3: Listen

✔️ Execute empathy mapping and uncover hidden biases

✔️ Apply COM-B and E.A.S.T. in real-world contexts

 

Week 4: Learn

✔️ Run your analysis

✔️ Identify insights and implications

✔️ Finalise and present your evidence-based recommendations

 

Bonus sessions include

✔️ Role of AI in your insight

✔️ How to run and read a Literature Review

✔️ Leading inclusivity as a leader that sets culture and through your insight 

 

Designed For

✔️ Public Health leaders, specialists, consultants

✔️ Public Health commissioners and heads of communication

✔️ NHS service leads and programme managers

✔️Local government teams tackling prevention & inequalities

✔️ Health charity leaders, heads of communications 

✔️Agencies delivering behaviour change campaigns

 

 

Investment

Commissioned behavioural insight projects often exceed £25,000.

Mastering Insights delivers the same clarity and tools in just four weeks - at a fraction of that cost.

To celebrate our inaugural launch, we are offering a one-time Early Bird saving of 50% for the first 20 organisations.

Public Sector / Non-Profit (per organisation)

🐦‍⬛ Early Bird: £2,250 (exc. VAT)

Standard: £4,500 (exc. VAT)

Corporate / Agency (per organisation)

🐦‍⬛ Early Bird: £2,950 (exc. VAT)

Standard: £5,900 (exc. VAT)

Key dates

Applications close: 24th October 2025

Cohort 1 starts: 5th November 2025

Application-only.  If your application is successful you will be invited to join this founding cohort. Capped at 20 organisations. This 50% launch saving will not be repeated. Places given on a first come first serve basis. Payment online or by invoice.