Behavioural Insights That Power Health Equality
We uncover what really drives decisions - so you can design public health that works for real people
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Trusted by 300+ organisations to deliver behavioural insights and training - including NHS and Public Health teams across England, Wales and Scotland.
"A world where empathy guides decisions.
Where hidden voices are heard.
Where change ends health inequality."
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20+
years of health and public health delivery
16,000+
Listeners to BrainFuel Podcast
500+ย
Pros trained in Behaviour Change
Blog & Case Studies
Behavioural Insights That Put Hidden Voices at the Centreย
We work with organisations that seek to improve health and reduce health inequalities.
Whether you are recommissioning a service, developing a marketing specification, creating a campaign or redesigning a service, we use behavioural science to ensure your decisions are rooted in evidence and lived experience.
Our team applies leading behaviour change frameworks and tools, including COM-B, E.A.S.T., Social Marketing, Theory of Planned Behaviour, Stages of Change, and Behavioural Economics, alongside qualitative research to surface hidden voices and turn insight into action.
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How we can work togetherย
Behavioural Insight Deep Dive
Our most popular package uses our unique "Look, Listen, Learnยฉ๏ธ" process to tackle your challenge.ย Through a mix ofย qualitative research, it connects with your target audience and the wider systems and stakeholders.ย Using behavioural science, the Deep Dive guarantees a deep understanding which will transform your change programme and show you how to reach your goals.
Perfect for recommissioning and service redesign.
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Book a callDigital Ethnographyย
Capture the unheard voice with storytelling underpinned by Behavioural Science. This method extends traditional ethnographic techniques to delve into the broader factors influencing behaviour. Capturing the context, environment and the wider determinants of health.
Perfect for programmes where you have tried everything. Smoking, sexual health, weight, physical activity,ย
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Book a callBehavioural Insight Strategy Dayย ย
By commission. Bespoke strategy for senior decision-makers
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For boards, councillors, commissioners and senior leaders.
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A premium, one-day session to interrogate assumptions and uncover real behavioural drivers.
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Uses frameworks such as COM-B, E.A.S.T., and Theory of Planned Behaviour.
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Ends with a clear, evidence-based strategy you own.
One day. Sharper strategy. Clearer decisions. Lasting impact.
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Behaviour Change Marketing Bootcamp
Once a year only. Entry-level one-day training
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For public health leaders, communicators, marketing teams, and voluntary sector staff who are new to behaviour change.
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A fast-paced introduction to frameworks like COM-B and E.A.S.T.
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Practical tools to apply immediately to campaigns and services.
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High-energy, hands-on, and run once a year only.
Your foundation in behavioural science for health.
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The BrainFuel Podcast
Conversations from the frontline of behavioural insights in health.
The BrainFuel Podcast is the companion to our work at Hidden Voices Heard โ sharing real stories and practical applications of behavioural science to help you design services and campaigns that truly connect.
๐ Listen to the Podcast
The BrainFuel Newsletter
A weekly newsletter decoding health decisions with behavioural science, empathy, and a spark of mindfulness.
Read by health leaders and communicators across the globe, BrainFuel offers short, energising insights you can use to sharpen your strategy and fuel fresh thinking.
๐ย Join the conversation here
