Behavioural Insights That Power Health Equality

We uncover what really drives decisions - so you can design public health that works for real people

 

 

Trusted by 300+ organisations to deliver behavioural insights and training - including NHS and Public Health teams across England, Wales and Scotland.
 
OUR VISION
 

"A world where empathy guides decisions.
Where hidden voices are heard.
Where change ends health inequality."

 

20+

years of health and public health delivery

16,000+

Listeners to BrainFuel Podcast

500+ 

Pros trained in Behaviour Change

Case Studies & Blog

Three Things Health Communicators Need to Know This Stoptober

Oct 01, 2025

Capturing Men’s Voices to Shape Mental Health Campaigns

Aug 18, 2025

Behavioural Insights That Put Hidden Voices at the Centre 

We work with organisations that seek to improve health and reduce health inequalities.

Whether you are recommissioning a service, developing a marketing specification, creating a campaign or redesigning a service, we use behavioural science to ensure your decisions are rooted in evidence and lived experience.

Our team applies leading behaviour change frameworks and tools, including COM-B, E.A.S.T., Social Marketing, Theory of Planned Behaviour, Stages of Change, and Behavioural Economics, alongside qualitative research to surface hidden voices and turn insight into action.

 

Our Services & Partnerships

How We Work With You

We partner with commissioners, service providers, and agencies to bring the hidden voice of the public into health strategy, services, and campaigns.

Some clients need a one-off insight sprint. Others continue with us throughout the year. Agencies often bring us in as their behavioural insights arm. Whatever the starting point, our role is the same: to uncover the drivers of behaviour and translate them into action.

Behavioural Insights - Start Here

Our most popular entry point. A Behavioural Insight Deep Dive uses our Look, Listen, Learn©️ process to uncover the drivers of behaviour and give you a clear, evidence-based picture of your audience.

Commissioners use Deep Dives to strengthen recommissioning cases and service redesign. Providers use them to win tenders and demonstrate credibility. Campaign teams use them to kick-start new programmes with real audience insight, not assumptions.

Perfect for recommissioning cycles, tender submissions, and population-level behaviour change campaigns.

 

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Behavioural Insight Partnership 

Ongoing audience intelligence to guide your strategy.

A living stream of insights that keeps your programmes aligned, responsive and effective. Beyond a one-off project, teams can partner with us throughout the year or length of your programme. We provide a rolling stream of qualitative intelligence and advisory sessions to keep your change programme, service or campaign responsive and effective - in real time. 

Delivered as a rolling programme, this gives you fresh narratives, case studies, and insights throughout the year to keep your strategies grounded in lived experience. 

Perfect for strategy, change programmes, campaigns and services that need a regular deep understanding of their audience. Especially Smoking Services, Sexual Health, Weight Management service planning, Physical Activity/Move More programmes. 

 

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Agency Partnerships 

Your Behavioural Insight Arm

You’re brilliant at creative and strategy. But when it comes to public health contracts, commissioners increasingly expect campaigns to be backed by behavioural insights and lived experience. That’s where we come in.

With over 20 years’ experience in public health, we embed seamlessly into your team as your behavioural insight partner. We bring frameworks like COM-B, EAST, and behavioural economics, combined with qualitative research, to uncover what really drives behaviour.

 

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Insight Incubator

Build Your Own Capacity

Alongside our research partnerships, we run the Insight Incubator - a practical programme for commissioners, providers, and agencies who want to embed behavioural insights into their own teams.

We combine 20+ years of public health expertise with hands-on frameworks like COM-B and EAST, helping your staff adopt new ways of thinking, working, and commissioning.

Perfect for organisations who want to build internal confidence in behavioural insights while partnering with us for delivery.

 

More details

Behaviour Change Marketing Bootcamp

Your annual team reset


Run once a year, our Bootcamp gives communicators and health leaders a hands-on foundation in behavioural science.

Teams who attend annually build skills year-on-year and plug into our community of practice — ensuring you don’t just learn frameworks once, but embed them into campaigns over time.

 

 

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The BrainFuel Podcast

Conversations from the frontline of behavioural insights in health.
The BrainFuel Podcast is the companion to our work at Hidden Voices Heard - sharing real stories and practical applications of behavioural science to help you design services and campaigns that truly connect.

👉 Listen to the Podcast

The BrainFuel Newsletter

A weekly newsletter decoding health decisions with behavioural science, empathy, and a spark of mindfulness.
Read by health leaders and communicators across the globe, BrainFuel offers short, energising insights you can use to sharpen your strategy and fuel fresh thinking.

 

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