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ABOUT
What We Do
We help you change behaviours to improve health for all.
We use the latest digital technology and behavioural science to capture hidden voices so you can put the person at the centre of public health and health care planning, delivery and communications.
TAILORED SOLUTIONS
Our most popular package uses our unique "Look, Listen, Learn©️" process to tackle your challenge. Through a mix of qualitative research, it connects with your target audience and the wider systems and stakeholders. Using behavioural science, the Deep Dive guarantees a deep understanding which will transform your change programme and show you how to reach your goals.
Behavioural Insight Deep Dive
Capture the unheard voice with storytelling, underpinned by Behavioural Science. This method extends traditional ethnographic techniques to delve into the broader factors influencing behaviour, capturing the context, environment and the wider determinants of health.
Digital
Ethnography
Did it work? That's the question we work with you to uncover. We offer an independent voice to help you work out what’s working and what’s not. We offer a unique approach that captures hidden voices. Because if you can’t measure what you are doing, how can you be sure you are not widening health inequalities?
Public Health Evaluation
We our proud to run the popular Behaviour Change Marketing Bootcamp training. Designed to help pros get skilled up in-house, build capacity and grow confidence to make lasting change. (Essentially the best bits of behavioural science, design thinking and social marketing.) And yes, it is fun!
Behaviour Change Marketing Bootcamp
400+
Pros trained in Behaviour Change
20+
Years of health and public Health Delivery
10,000+
Listeners to Podcast
OUR VISION
"A world where empathy drives decisions. Where every voice is heard. Where change brings and end to health inequality.
Infused with behavioural science
People’s voices are powerful. We ‘capture’ voices so you can see and hear your hard-to-reach audiences. The barriers to engaging with traditional research are high.
Using a digital approach means we engage with carers, mums at home, people without travel, people working double shifts, people that don’t like talking in groups, people that have something to say but have no one listening.
Our specialist team uses behavioural science frameworks and tools to run your qualitative market research. The tools include:
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COM-B (Capability, Opportunity, Motivation, Behaviour)
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E.A.S.T. (Easy, Attractive, Social, Timely)
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Social Marketing (not social media)
OUR WORK
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits - behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits - behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits - behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits - behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits - behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits - behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits - behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits - behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits - behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits - behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Over 400 healthcare, public sector professionals have been through our Bootcamp Training and we run behavioural insights for the NHS, Local Government and Healthcare Providers and Communication Agencies across England, Wales & Scotland. We only work with organisations committed to making a difference and improving health.
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