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Our Work
We are proud to work with people committed to making this world better for everyone.
Let’s Talk About Sex - With Gen Z
Capturing Gen-z voices to inform sexual health service planning.
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Behaviour Change Goal:
18-24 year old’s in Devon - to actively look after their sexual health by using condoms and getting STI tested.
Brief:
Identify the motivators and barriers for young people aged 18-24 years for key behaviours including, using a condom, accessing C-Card and accessing sexual health services
Approach:
Trauma informed approach using mixed methods qualitative research, captured on video. COM-B analysis with TDF Mapping. Persona & messaging development.
Impact:
The behavioural insights empowered commissioners and service providers to redesign services, breaking down new barriers and challenging outdated assumptions. The audio and video made sure young people's voices were truly heard throughout the commissioning cycle, shaping innovative marketing strategies.
‘The insight work has been so helpful in seeing things from a different perspective and helped us think differently about the procurement we are embarking on. Hearing the focus groups and individual interviews was so important in helping us really understand the people we are trying to reach with our services. I would highly recommend Ruth and her team.’
Rachel Humphries, Public Health Specialist, Public Health Devon
Men’s mental health behavioural insight deep dive
Capturing men’s voices to inform mental health services and marketing
Behaviour Change
Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Behaviour Change
Goal:
Men in Dorset to seek support with their mental health as early as they can.
Policy Goal:
Reduce death by suicide in men.
Brief:
Capture the voice of men aged 30-50 years in Dorset to inform segmentation and persona development to support the early intervention awareness campaign Light On and support the vision of reducing suicides by men in Dorset.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
This work challenged long-standing beliefs about mental health and men's ability to discuss their struggles and support one another. The insights gained reshaped the creative approach and influenced marketing strategies for the NHS, MIND Dorset, and Public Health. A dedicated campaign was led by local men passionate about making a difference.
The Deep Dive went beyond surface-level messaging to explore the actual behaviours needed to listen and ask and talk about mental health. It found a strong desire to move past simply urging men to ask for help or check in with others. It explored the barriers they face, such as gaps in skills and confidence. The Deep Dive recommended a 3-step behaviour change model was needed with a focus on positioning mental well-being as a desire for all men, promoting a positive dialogue that gives mental well-being the same importance as physical health. In other words - you don’t just have to talk about mental health when you have a problem.
Travel habits- behavioural insights
Capturing Reading residents' voices to inform how to increase bus usage.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
Behaviour Change Goal:
Travel choices - shift from choosing to use the car as a mode of transport to using the bus.
Brief:
To engage with car users in Reading to understand why they may choose their car over the bus. After COVID people were hesitant to return to the bus. The brief was to understand how to lower the barriers and increase desire to use the bus.
Approach:
Behavioural Insights Deep Dive - Look, Listen, Learn©️. COM-B analysis with persona & messaging development.
Impact:
Changing travel behaviors is not a new challenge, but to ensure the most valuable insights, the COM-B model was applied to explore barriers and motivations through a behavioral science lens. This approach captured the voices of various car users and recommended tailored strategies for each segment. Understanding the barriers in both social and commuting contexts was crucial for Reading, a regional hub for culture, shopping, and busy workplaces. By adopting a behavioral approach, the research highlighted the significance of context in decision-making and the influence of habits. Creative testing further refined the messaging for maximum impact.
If I vape; am I a smoker?
Capturing Routine & Manual worker voices to inform smokefree services
Behaviour Change Goal:
Routine and Manual workers in Plymouth to reduce or quit smoking tobacco with their local stop smoking service.
Brief:
Engage with smokers in Plymouth to deeply understand why they do not choose their local stop smoking service.
Approach:
Behavioural Insights - Look, Listen, Learn©️ approach using COM-B and E.A.S.T to inform service planning and marketing and change communication messaging.
Impact:
Our vision is to reduce health inequalities, and for the Smokefree agenda, that means focusing on Routine & Manual workers as a key group. By using our Look, Listen, Learn©️ process, we built on existing knowledge and conducted qualitative research to uncover new insights. The findings revealed a significant disconnect between the audience and NHS branding, as well as the perceived role of 'support' in quitting smoking. These insights are crucial for planning and ensuring the service fits seamlessly into the lives of smokers.
Behaviour Change Goal:
Routine and Manual workers in Plymouth to reduce or quit smoking tobacco with their local stop smoking service.
Brief:
Engage with smokers in Plymouth to deeply understand why they do not choose their local stop smoking service.
Approach:
Behavioural Insights - Look, Listen, Learn©️ approach using COM-B and E.A.S.T to inform service planning and marketing and change communication messaging.
Impact:
Our vision is to reduce health inequalities, and for the Smokefree agenda, that means focusing on Routine & Manual workers as a key group. By using our Look, Listen, Learn©️ process, we built on existing knowledge and conducted qualitative research to uncover new insights. The findings revealed a significant disconnect between the audience and NHS branding, as well as the perceived role of 'support' in quitting smoking. These insights are crucial for planning and ensuring the service fits seamlessly into the lives of smokers.
Let's Talk
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